Tracking your digital marketing KPI metrics such as awareness (followers, impressions, traffic), engagement (likes, social shares, comments, email opens), and conversion (trackable links, affiliate links, conversion rate, path to purchase, cost per sale or lead), is necessary to make timely checkpoints on the cost effectiveness of your digital marketing efforts.
Digital marketing campaign monitoring and data consolidation and processing may prove challenging, several SaaS companies offer services that allow businesses to measure the effectiveness of their digital strategies. Marketers and Advertisers can reach potential customers on the right channel with the right message at the right time using the correct budget; therefore, it is essential to have proper tracking mechanism in hand, and in order to do audience targeting and personalization.
Tracking and measuring marketing ROI
Audience segment targeting and personalization boost marketing campaign’s performance by reaching people with specific interests, intents, and demographic information who are browsing websites, using apps, or watching videos in your target market segment. A target market segment is the audience whom you want to reach with your marketing message who are most likely to buy your products or services.
“Marketing campaign tracking process is extremely beneficial to help support a successful digital marketing strategy. Want to access a wealth of information about your website’s visitors? Speak to GetGoingHub experts who can provide insight into how analytics and data can be used to provide your marketing team with its most effective data.”
The more clearly you define your target market segment, the better you can understand how and where to reach your potential customers. To make such a precise target market segment, businesses need to have deep analytics capabilities to translate potential audiences into real business results. Using up-to-date marketing data analytical capabilities gives a deeper understanding of high-value segments, identifying subgroups within the main target audience so you can target them to boost your campaign’s performance.
There are key KPIs that help track engagement and conversion across website content and email campaigns and to advertise on third party websites (Google, YouTube, Facebook, Instagram) to previous visitors to your site. Some popular digital tracker tools include: Google Analytics, Adobe Analytics, Google Tag Manager, Facebook Pixel, Cookies and user identification, Google AdWords remarketing setup and Social plug-ins Integration.
Marketing analytics tell you what is—and isn’t—working as well as what should be changed, tweaked, or eliminated. Analytics help you fine-tune and optimize your marketing approaches and campaigns. With GetGoingHub, businesses can identify which campaigns are successful and which ones need more work, and in the end, the numbers will reveal whether your investment in marketing is a worthwhile endeavor.