In 2020, disruptions to the retail industry caused a seismic shift in consumer shopping behavior, which we predict will continue, signifying a major shift to digital. Rapidly changing societal norms are making the path to purchase increasingly complex, as customers combine online and in-store shopping experiences in new ways.
Be there for your Customers
Choice of multiple communication channels for customer service is the first step towards attracting new customers and creating happy customers. With so many choices of channels how do you understand which ones apply to your customers specifically?