The effects of the COVID-19 pandemic have also triggered a permanent digital transformation in the B2B market. B2B buyers don’t prefer to go back to in-person sales and a heightened expectation for powerful digital experiences to conveniently order on the go after hours on any devices and outside of work has grown in demand.
B2B buyers’ expectations have also been impacted by the experiences they are used to in their personal buying lives. B2C and B2B eCommerce have important distinctions, your B2B platform gives you the ability to list different prices for each of your B2B customers, to offer exclusive deals to select accounts, payment and credit options, specific shipping rates and to see real-time inventory when they need to.
“With GetGoingHub B2B eCommerce platform, businesses can easily track their inventory, manage orders and streamline their operations which translates to increased profitability and competitiveness in the market.”
- Simon pierro
B2C eCommerce platform provides a way for your B2B customers to purchase your products online and is all about maximizing sales. Although a B2C eCommerce portal or platform drives revenue, it is also about enabling your sales team and customers to be more efficient by improving the visibility into customer orders, pricing and history.
A platform to manage and scale sales operations is a necessity
Being able to self-serve your B2B buyers outside of your operating hours builds confidence with your accounts and makes it easier for buyers to find shipping information, track orders, approve quotes and buy from you. At its core, a B2B eCommerce portal is extremely important for business success because it allows businesses to conduct transactions electronically that enable security and privacy.
Beyond this core benefit, there are numerous other advantages of B2B eCommerce for businesses that underline its importance in today’s commercial world. B2B platforms provide everything a business needs for online sales, including marketing tools, order management, tracking accounting & finances, customer relationship management & support, creating loyalty & reward programs and facilitating transactions & payments.
Businesses across the world have realized the importance of creating a more robust digital commerce offering for B2B buyers. With a purpose-built B2B ecommerce platform, your B2B customers, dealers or distributors will see both their online and offline orders in one place, manage their orders, see their pricing, product availability, available promotions and offer exclusivity through an online experience.
B2B platform can be viewed as a customer retention solution with its ability to create and manage loyalty or rewards programs that incentives your buyers’ and show you business value. Building a referral program into your marketing initiative can be seen as a way to reward existing B2B buyers to stay with your brand and spend more on your products and services and for acquiring new customers. This nudges your B2B customer’s long-term behavior and gives your business the desired outcome.
Although the overarching benefit of a B2B platform is customer retention, another important aspect is its ability to reward your B2B buyers for referrals. B2B buying decisions are influenced with peer recommendations and referrals. By implementing a robust loyalty program, you motivate and encourage your customers to become more engaged with your brand and to make referrals.
Learn the benefits of having a B2B eCommerce platform for your business to maximize efficiency, increase sales and improve customer experience with GetGoingHub. At GetGoing Hub we develop and deliver a customizable, flexible B2B ecommerce platform that provides everything a business needs for online sales, including marketing tools, order management, tracking accounting & finances, customer relationship management & support, creating loyalty & reward programs and facilitating transactions and payments.