The importance of UI/UX design

User Experience (UX) and User Interface (UI) designers have key roles to play in facilitating digital transformations. A survey by Qualtrics found that 80% of the 1000+ surveyed customers claimed that they value website page experience above all other aspects of the technological products and services they purchase.

Google’s “Page Experience” algorithm is designed on a set of core web vitals including the mobile-friendly experience, loading speed, interactivity, and visual stability. UI/UX design and website speed are two essential factors in Google’s “Page Experience” algorithm. To rank high on Google search engine, websites must offer super-fast website speed and high-quality UI/UX and website design.

Properly designed UI/UX design elements makes websites and apps easier to explore and navigate through. Good UI/UX design practices have to be applied to every micro-interaction on every page; from helping users open the app with minimum interference to offering them multiple payment options on the sales page.

Happy Users

UI/UX design makes your customer happy through user-friendly interfaces, smooth interactions and eye-catching designs.

More Conversions

Simplifying processes, removing roadblocks, guiding users towards desired actions boosts purchases & sign-ups.

Credibility

Stanford Web survey found, 75% of consumers claimed that they judge a brand’s credibility based on the quality of its website design

Understanding the minds of target users

Many users are looking for applications that look appealing and feel extremely good when using them. A visually appealing and engaging app is usually a result of having an efficient UX andUI. An excellent UI will create an instant attraction to your site while a superb UX will put a lasting impact on your users’ mind. It is therefore vital to get both of them right if you want your site to be successful.

Understanding the minds of target users is the key to learning how to engage them through digital design. And we at GetGoingHub exclusively practice data-driven UX design by doing user behavior research to make the interactions between your potential customers and online store more pleasurable, efficient, and engaging. Here’s how we do things.

  • Create information structures by organizing all website and app content to make it convenient for users to access and explore.
  • We employ usability design techniques to guide users through different phases of using the app or website and make the in-app micro-interactions as user-friendly as possible.
  • We determine the final flow of the app or website by creating wireframe placing all different design elements in a clear and hierarchical order. Then we create a low-fidelity prototype template of the app or website to further perfect the flow.
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Staying ahead of the Competition

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User interface (UI) design focuses on the visual and interactive elements of a website or app, such as buttons, menus, and icons whereas the user experience (UX) design focuses on the overall experience of using a website or app, including usability, accessibility, and emotional impact.

UI/UX design impacts business success by creating positive user experiences thereby driving user engagement and retention in the website or app.

Understanding the minds of target users is the key to learning how to engage your potential customers in your website or app. Therefore, research is a key and essential component of effective UI/UX design of UX design.